The rise of short-form content and marketing - is it good or bad?

The rise of short-form content and marketing - is it good or bad

 

In recent years, there has been a rise in short-form content, such as blog posts, articles, and social media posts. This rise has been accompanied by a corresponding increase in marketing for these shorter forms of content. But is this a good or bad thing?

On the one hand, shorter content is easier to digest and can be more engaging than longer pieces. This makes it ideal for busy people who don’t have time to read a novel-length article. Short-form content is also more shareable, which is great for marketers looking to reach a wider audience.

On the other hand, some argue that the rise of short-form content is bad for our attention spans and our ability to think deeply about complex issues. What’s more, shorter pieces are often less informative than longer ones.

In this blog post, we will explore the rise of short-form content and marketing, and provide insights on whether it is good or bad for businesses.

What is Short-form Content?

Short-form content is a digital form of content between long-form and microcontent. The difference between short-form and long-form content is how long it runs. Short-form content usually has a shorter length than long form because it focuses more on one idea or topic. The other difference between the two forms of content is that they are usually less expensive to produce compared to long-form content. Short-form content is defined as content that is less than 1,200 words long, although a few marketers set the limit at 1,000 words.

Instead of going too in-depth or detailed, it is usually quick and easy to digest content that covers a specific area of a topic.

Short-form content is commonly presented in the following formats:

a) Brief blog posts

b) Articles in the news

c) Infographics

d) Social media content

e) Emails

This type of content isn't too taxing on your audience, won't take long to consume, and is usually quick and simple to create. The goal of short-form content is frequently to convey a single message quickly and effectively. It all comes down to sharing one idea and keeping things simple.

What is Long-form Content?

Long-form content refers to any type of written work that takes up more space on the page than short-form content. Long-form can be as simple as a blog post or as complex as an article with multiple sections within each chapter. The length of a long article has no limit but usually, it’s comprised of several sections within each chapter, making it more detailed and thorough than short form. Long-form content is generally longer than 1,200 words (quite often 1,000).

It is content that explores deeply into a topic and covers it thoroughly, and it includes formats such as:

a) Blog posts that are detailed and lengthy

b) Evergreen pages

c) Tutorials and guides

d) eBooks and whitepapers

e) Webinars and online events

f) Page pillars

Because of the depth of the topic covered, this is the type of content that truly engages audiences. It is not intended to be fast-paced content, but rather to educate and inform those looking to answer a specific question or learn more about a topic.

Comparison between Short-form Content and Long-form Content

Short-form content has become very popular in recent years because it allows businesses to reach out to their audience quickly and efficiently. However, there are many benefits associated with long-form content as well. For example, long-form content allows users to feel connected with brands they love by providing deeper insights into their products or services. This type of information helps them make better decisions about which products they want to buy or how they want to spend their money.

Short-form content is content that has been edited, shortened, and sometimes rewritten to be more accessible and engaging.

Long-form content is content that has been edited, shortened, and sometimes rewritten to be longer, more comprehensive, and more informative than short-form content.

Short-form content is considered easier to read because it's less complex than long-form content. For example, readers can skim through an article or video on a website, which makes it easier for them to consume information quickly. They don't have to spend as much time reading or watching something before, they can get what they want from it.

Long-form content takes more time to read because it's more thorough and includes more information than short-form content does. A reader who reads only short form will miss out on important details about a product or service; however, a reader who reads long form will still get the gist of what's being said but may also learn new things about the topic at hand as well.

Conclusion

The rise of short-form content and marketing is not necessarily a bad thing. The reason for this is the increased use of mobile devices, which have become the primary method for consumers to access information. Mobile devices are increasingly being used by people who are on the go and want to find out more about products or services they are considering purchasing. For example, if you are in a store and see an item you want to purchase, you might look it up on your phone by searching for that item's name or brand name. You could also be browsing social media or other online content when browsing the internet, looking for new ways to make money, or learning more about your favorite topics.

Another reason why short-form content and marketing are beneficial is that it allows brands to get their message across quickly without having to invest too much time into creating long-form content that people will not read or watch in its entirety. This means that companies can spend less time developing high-quality content and instead focus on producing short-form content that is more relevant to their target audience's needs.

Short-form content is here to stay. As people consume media in shorter forms, advertising agencies need to adapt by producing more engaging content that can be consumed quickly and easily.